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Retail & Pricing

Every price here was observed, dated and normalised — or it is not here

Price-per-kilo is the only basis on which packs of different sizes can honestly be compared, and it requires a net weight. Observations without one are excluded and counted rather than estimated into the chart.

50 observations10 comparable on a per-kg basis40 excluded for missing weight or priceReviewed 31 Jul 2026 – 31 Jul 2026
50

Price observations in scope

Observed on retail surface
0.0%of observations

Carrying an active discount at capture

Observed on retail surface
€38.00per kg

Highest median: Callipo

Observed on retail surface
40

Observations excluded from per-kg analysis

Missing net weight or a masked/placeholder price. Counted, not quietly dropped.

Price ladder — median euro per kilo by brand

The ladder is wide. Brands sit in genuinely different price worlds, which means a single 'category price' would be meaningless.

Unit: EUR per kilogram, VAT included as listedGeography: ItalyPeriod: 2026-07-31 – 2026-07-31

Method · Median of unit_price_eur_kg per brand, computed only over observations with a real net weight and a non-placeholder price. Median rather than mean because a handful of large-format packs would otherwise dominate. Brands are DTC storefronts, not the full retail market.

Derived from live CONSERVAS observations. Row-level provenance is in the Evidence Library.

Pack size against price per kilo

Not enough weight-bearing observations to plot.

Unit: x: grams · y: EUR per kilogramGeography: ItalyPeriod: 2026-07-31 – 2026-07-31

Not enough comparable evidence to chart

Fewer than three weight-bearing observations per brand.

Method · Observations above 2,000 g are excluded so catering formats do not compress the readable range. Each point is one product variant at one capture date. No trend line is fitted — with this sample size a fitted line would imply more confidence than the data carries.

Derived from live CONSERVAS observations. Row-level provenance is in the Evidence Library.

Catalogue history

Observation history by capture

CaptureBrandSellerProductsVariantsOn promoMedian €
2026-07-31Calliposhop.callipo.com50500€74.10

Method · One row per brand per capture cycle. Longitudinal deltas require at least two cycles for the same brand; where only one exists, no change can be reported and none is implied.

Pricing evidence

What the observations support as claims

Observed on retail surfacehigh confidenceES,IT · 2026-07-31

Structural asymmetry quantified: Spain sustains artisanal brand DTC with 298 price observations across four brand webshops; Italy yields 50 observations from exactly one brand (Callipo). Italy is retailer-mediated, so brand-side recorded cannot produce an Italian ladder and a retailer panel is required.

Why this confidence: Directly derived from this cycle reading counts.

▸ Evidence (1 source)

claim_id: claim:it:dtc-asymmetry:209

Verified · independenthigh confidenceIT,ES · 2025-2026

Promotion is the Italian norm: 46.4% of Italian tuna value sells on promotion, versus Consorcio 29.5% of DTC variants in Spain. The Spanish discount paradox would be unremarkable behaviour in Italy.

Why this confidence: Italian figure from prior-cycle MSC GDO reporting in evidence; Spanish figure from this cycle reading.

▸ Evidence (1 source)

claim_id: claim:it:promo-normality:210